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"Too many innovators underestimate the need for excellent management. I would rather have a first-rate management team with average technology than have a first-rate technology with a second-rate management team because the strong management team is more likely to succeed."

"Building Success into a
High Tech Start-Up”
John T. Preston
MIT Sloan School

Introduction

Entrepreneurs often find themselves with great ideas, but less than noteworthy results as they attempt to create repeatable, scaleable market success. Experience shows that much of the success or failure of technology companies lies not with the idea or the technology, but with the details of the business model including the go-to-market strategy and the ultimate positioning and competitive differentiation of the core offering. By considering the details of the business model and the go-to-market strategy early on, entrepreneurs can make good decisions about the core features and architectural elements of their product so that it delivers compelling value to the target market when it’s released.

But most entrepreneurs are not experienced in building integrated business and go-to-market strategies. And even experienced entrepreneurs can use the guidance and insight of experienced and expert “C” level executives in specific areas including:

  • Aligning their product plan and business model with a winning marketing
    plan and sales and service models
  • Developing, proving and scaling a high performance go-to-market model
  • Innovating new strategies to get to the next level of business results
  • Securing funding to scale their business
  • Developing strategies to achieve share holder liquidity
business strategy model
Click for a larger image

CSO on Demand provides a timely, cost effective, low risk alternative to the direct hiring of executives with these skill sets during a period when cash and time are precious, but results are critical.

CSO on Demand uses our Preliminary Assessment to evaluate the needs of your business and to make recommendations. This service is available to qualified companies at no cost and with no obligation. Click on the link above to get the details.